SonyLIV, the premier OTT platform in India, launched its ad campaign for the India tour of England; the #Epic70daybattle. The film focusses on the game of cricket and how we have sent our best men to England for this 70-day long tour.
SonyLIV’s campaign celebrates the passion Indians have brought to the game of cricket. The film celebrates the passion our players bring to the game and shows how they have created a distinct style of their own.
For fans of cricket, it is always about the game and the style of their star. The film opens with some history on how the English introduced cricket to the World and moves on to show how each Indian player has an ingenious answer for the England side. This film was conceptualised by Publicis Ambience and the creative minds at SonyLIV. Watch the video here: