SonyLIV, India’s leading OTT platform, celebrated India’s passion for football by launching a month-long crowd sourced music initiative #SingForFootball for fans to create their own anthem as an ode to the sport. SonyLIV launched this initiative to engage viewers and mobilize fans across India. Popularized across social media, SonyLIV received over a thousand anthem entries.
SonyLIV announced the winners last night. Rik Basu, an aspiring professional singer was awarded the best anthem. While Raja and Ameya Naik were the runners up. Their anthems will be aired on Football Extraaa, the wrap-around show for 2018 FIFA World Cup Russia on SonyLIV, SONY TEN 2 and SONY TEN 3.
Sports programming is becoming a big thing for streaming platforms. Home grown streaming platforms like Hotstar is providing sports exclusive streaming since a while. Outside India, streaming platform Amazon signing up with sports related broadcasting in a big way.
It’s interesting to see the way streaming has evolved in the past year. From simple videos over YouTube to media behemoths starting their channels to big web series and exclusive content for streaming platforms, Indian content creators and audiences have seen it all – and the SonyLIV #SingforFootball is just the newest aspect of streaming entertainment.