Now, there’s buzz that Netflix, Hotstar and Jio are looking at creating a self-regulatory code that will censor the kind of content. Currently, the edict in the code is that the content should not promote terrorism, disrespect the national emblem and the flag, outrage religious sentiments and show children in sexual acts.
Amazon has faced some problem while self censoring content – like when their engine changed the lyrics of ‘chod do aanchal’, sung by the legendary Lata Mangeshkar. The self censorship code is being prepared by IAMAI, the Internet and Mobile Association of India.
However, other internet behemoths like Amazon, Facebook and Google are not keen on signing up for the code, fearing the times to come, when censorship will have a clutching hold on content creators. How this will play out, it still remains to be seen.