The digital platform SonyLiv has launched its second Marathi web series, Full Tight which is a 7 episode series, directed by Shriprasad Pawar and produced by Vijay Barse. The series features actors like Yatin Karyekar, Sneha Raikar, Akshay Kelkar, Sayli Salunkhe, Vanashree Joshi and Sumukhi Pendse.
The central character Adi has a unique encounter with his parents, when he drinks alcohol with his dad, a major event when he bonds with his dad. The show also has English subtitles. The series is the second Marathi offering after YOLO – You Only Live Once.
Uday Sodhi, Business Head- Digital, Sony Pictures Network India said in a media interaction that regional content has the potential to drive the digital business. By 2021, he observed, over 75% language users are expected to emerge in the Over The Top (OTT) category and hence the focus has shifted to have more regional content than Hindi. Lokmat is the media partner for the series.
In recent times, the internet has seen a lot of regional language content. As more and more people in the interiors of India are connected with internet, regional language content is expected to rule the roost.