In a bid to capture more chunk of the audience, SonyLIV has signed up with Gaana.com and will offer their services to the premium subscribers. Under this plan, subscribers of Gaana+ will get SonyLIV content, along with offline streaming, HD music, ad-free streaming and connectivity to five other devices. Gaana.com has over three crore Hindi songs that include Bollywood music as well. Along with that, Gaana.com provides regional music and the online radio station, Radio Mirchi.
SonyLIV has had some tie-ups that have successfully increased the content bouquet for many streamers. SonyLIV also provides their free, non-premium content to Airtel subscribers. This includes the latest WWE Raw and Smackdown programming, which is not available to any other streaming service. Maybe, with the Gaana and SonyLIV tie-up, more subscribers will be able to stream WWE content.