Herd Mentality at its worst – #BirdBoxChallenge

03 . Jan . 2019
Reading Time: 2 minutes

Bird Box, recently released by Netflix, has been receiving gargantuan appreciation. The movie is about Malorie (Sandra Bullock) and two kids, Girl and Boy leaving no stone unturned to get away from a menacing creature in order to get to a safe place. The movie keeps shuttling between the past and present, establishing the reason behind them being blindfolded and in the boat.

Also Read | Netflix Original BirdBox, Review 

‘Inspired’ by Bird Box, people have been participating in the #BirdBoxChallenge, where they cover their eyes and try to go about their daily routines, with many of them getting injured in the process. In fact, an exasperated Netflix has even issued a statement dissuading people from participating in it.

Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.

— Netflix US (@netflix)


Hilary Knight, an American ice hockey player, tweeted about having done something similar to the Bird Box Challenge in 2016 to knock some sense into unthinking heads. She posted a picture of her injured knee and tweeted

“WARNING Graphic content. Attempted the #BirdBoxChallenge in 2016. I wouldn’t recommend doing anything blindfolded especially sprinting. (Old pic. Partially torn patellar tendon. almost severed quad tendon)”

Jeremy Schneider tweeted an article headlined ‘Netflix’s ‘Bird Box’ has inspired the latest ridiculous internet challenge’. 

We found a user’s tweet interesting. @wotsdpoint retweeted Jeremy Schneider’s tweet saying, “How we went from inventing wheels and airplanes and stuff to doing this within a few hundred years is beyond me.” Well, frankly, it is beyond us too.

A user even posted a video of him blindfolded with two kids, one on either side. The toddler accidentally walks into the wall. Some twitter users even commented that Child Protective Services should be called. A popular YouTuber from Ireland, Adam Beales, posted a video of him taking on a 24 hour Bird Box challenge with his brother.

Why would people torture themselves to take on a challenge that does not even serve a purpose, like the Ice Bucket Challenge did – raising awareness and funds to fight ALS – is something we cannot fathom. To top it all, the act is supremely hazardous too. We hope Netflix has made a point and netizens listen.