Abish Mathew and Mallika Dua take seven-step challenge in new branded web series

05 . Jun . 2018
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Comedians Abish Mathew and Mallika Dua have been brought together by a brand new web series. Launched by Britannia Bourbon, it is titled Bourbon Friendly Matches with an aim to refresh the brand, Britannia Bourbon’s true spirit of lifelong best friends.

The two comedians indulge in a seven-step challenge. Each of these challenges will test an attribute of their friendship which they have arrived at after intense consumer research. The web series is part of Britannia Bourbon’s new brand campaign is ‘Bourbon Friends Forever’.

Commenting on the launch of this brand new campaign, Ali Harris Shere, VP, Marketing, Britannia Industries said in an official statement that through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Although the new web series caters more to the youth, the brand’s target audience is not constrained by age, as this feeling of friendship cuts across all ages, including adults for whom moments spent with their best friends is a pivot on which their life revolves.