ZEE5, the fastest growing OTT platform in the country, has partnered with GrabOn, India’s largest couponing company, to offer a host of exclusive deals for its subscribers. The partnership with GrabOn will give consumers access to discounts on a wide range of products and services. These exclusive offers will be applied to food, travel, electronics, apparel, and groceries.
Commenting on the partnership, Manish Aggarwal, Business Head, ZEE5 India said, “Understanding the trends of digital behavior of our subscribers, we have identified partnerships that reflect their browsing patterns and add value. This is the first time we are partnering with an online discount discovery platform and we are glad to associate with GrabOn, one of the most preferred names in the industry. We understand that the Indian audience is price-sensitive and such associations further strengthen customer commitment through special pricing and discounts.”
Ashok Reddy, Founder & CEO, GrabOn commented, “At GrabOn, we always strive to give the best deals and attractive offers to our consumers. With our partnership with ZEE5, our customers will now be able to enjoy the benefits of viewing the exhaustive content library of ZEE5 at discounted prices. This will help us tap into the ever-growing digital entertainment audience and enhance our list of partner brands.”
In order to avail the benefit, consumers need to log on to the ZEE5 GrabOn co-branded page and click on any offer of their choice. Using the promo code generated, they can enjoy a multitude of discounts/offers.