ZEE recently launched ZEE5, the streaming arm of the entertainment behemoth. With ZEE5 gaining prominence with series like Rangbaaz and films like Tigers and Cabaret, the channel is looking to spread itself in the streaming entertainment business. To this end, they have now launched ZEE Studio Originals, a production arm that will concentrate on producing original streaming content.
Ashima Avasthi will head the department. She has over 20 years of experience and worked with brands like MTV, Turner International and BBC. Speaking during a media interaction, Avasthi said, “The game has only just begun. ZEE has been a pioneer in producing compelling content for decades in broadcast and films, and it is absolutely the correct time for ZEE Studios to move into digital production. I am looking forward to creating content that is distinct, unexpected, relevant, cutting-edge and truly world-class. ZEE Studio Originals will ride on the legacy and experience of ZEE, but will strategically move ahead in the new-age direction that the studio has been set up for, independently.”