VOOT, the video on demand platform by Viacom has some interesting things in the pipeline. The OTT platform plans to go international, and will begin with United Kingdom in November 2018. Besides this, it plans to launch as many as 18 multi-lingual Originals. These will be produced by Viacom18 Motion Pictures, under the banner Tipping Point Films.
“VOOT is integral to our strategy as we gear up for a future-ready Viacom18 that is screen, platform and pipe agnostic. We are building a digital-first brand to harness Viacom18’s strengths across its brands, creative franchises and businesses in multiple Indian languages.” Explained Sudhanshu Vats, Managing Director, Viacom18, adding, “Furthermore, the inherent synergies with Reliance Jio, both as a platform for showcasing content and as a carrier of our service, have only dialled up the business roadmap for VOOT.”
The 18 VOOT Originals will be spread across different genres such as Psychology, Mystery, Sports Biopic, Comedy, Drama, Thriller, Politics, History, Crime and Suspense amongst others. “The digital medium brings us close to the consumer at a very personal level. Owing to the last mile measurability that the medium provides, our entire content strategy is based on a deep data backed analysis of the needs and desires of our consumers and their consumption preferences and patterns. Thus our play across a diverse bouquet of genres and languages,” Monika Shergill, Head – Content, Viacom18 Digital Ventures, explained, adding, “At an execution level, we have been extremely lucky to be partnering with a galaxy of very talented and committed actors, writers and directors to bring forth our second bundle of VOOT Originals, starting with 18 multi-genre and multi-lingual series.”
Not just that, VOOT will also include TV18 news on its platform through 16 live channels across 13 languages. Superior technology adoption and innovation is also on the cards. With the adoption of Google Watch Action – an industry first in APAC, the user search experience will be made easy. The introduction of Dolby Surround Sound for all originals will be the first in the Indian OTT scenario.