Viacom’s Voot will be distributing Vice India’s content. This set up is part of Vice’s off platform strategy Viacom’s digital platform will serve as an additional distribution channel for Vice’s recently released content Kya Bolta Bantai, a 30-minute documentary.
The series is available on Vice’s own website, ditto goes for Kanchenjunga Calling which is also available on the sponsor PepsiCo’s own website. The series explores th journey of Arjun Vajpai in his attempts to climb Mount Kanchenjunga.
Since its launch in India, Vice has come out with a range of shows such as Trash Talk, Sex Rated, Know Your Rights, 10 Questions You Always Wanted To Ask A and a host of other titles.
Vice India has also had its share of controversy already. Two editors resigned before the India launch after a gay story was blacklisted by the in-house lawyers. In a similar turn of events, the Editor-In Chief Pragya Arora also resigned, but there has not been any replacing appointment.