Vodafone Play has tied up with Yupp TV, to offer its subscribers Live TV Channels & Movies, etc by YuppTV. The OTT platform provides South-Asian content with close to 250+ Live TV channels in 14 national and regional languages.
In India, a lot of mobile companies are looking to offer entertainment content independently or are tying up with OTT platforms to offer such content. With this, Vodafone will enter the mobile-content scenario which already includes the likes of Reliance Jio’s Jio TV and Jio Cinema, and Airtel’s TV and Wynk Movies.
Furthermore, YuppTV has also announced a content sharing partnership with the broadband service provider Hathway, which will offer monthly subscription plans for the former.
It seems that there are going to be more such tie-ups in the future, TheDigitalHash.com will keep a tab.