The Asian market is pretty big for entities looking to take a chunk out of the streaming pie. Streaming behemoths like Netflix and Amazon have come to India to bolster their streaming numbers. Now, WPP, the company that backs Vice and China Media Capital, will be investing in 88rising. The US based producer caters to the Asian millenial market. Last year, WPP had digital revenues of $7.5 billion and are now investing in several other digital properties, like Russel Simmon’s All Def Digital, Refinery29, Fullscreen, Indigenous Media and others. Last year, the digital revenue of the group accounted to 39% of their total group revenues. The company intends to reach 45% by the end of five years.