By now, its old news that Ekta Kapoor’s ALT Balaji hasn’t opened to the grand ceremony that everyone thought it would. The Test Case, their most hyped series, is out of the headlines after only two months of release. The other clump of web series that they have launched aren’t even mentioning. ALT Balaji even went to that old genre of horror to get support for their subscription based channel. The picture looks bleak and now negative snippets are already making it to the press.
According to one of them, the four episodes that we see are the ones that have been shot and there’s no news about when the other ones will be shot. There’s rumours about creative differences between Ekta Kapoor and Nagesh Kukoonor, and that’s not surprising. One gave us Hyderabad Blues and another gave us Kyonki Saas Bhi Kabhi Bahu Thi.
This only strengthens our story about how Ekta faced issues while shooting one of her web series about an extramarital affair. The rumours are that Ekta had an issue with the maker of that show too. All this doesn’t bid well for ALT Balaji. They need to understand that digital is a level playing field and film-makers don’t need a big name to get their product out there.