Streaming battle to intensify as Walmart mulls entering the market

19 . Jul . 2018
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Walmart is eyeing to have a piece of the streaming pie. The retail giant is thinking of launching its own streaming service that will compete with Netflix and Amazon Prime Video, by having a subscription price lower than the two streaming entities.

Walmart is eyeing to price the service at $8 or lesser if possible to compete with Netflix (at $8-$14 per month) and Amazon Prime (at approximately $8 per month).  Both the platforms raised their prices recently. Apart from competing at a price level, Walmart is also considering to have a no-cost ad-supported service.

From the uninitiated, Walmart already has owns Vudu – a service to buying and renting movies. So Walmart has some experience as far as video streaming goes. If Walmart does launch its own streaming service, it will be joining the likes of not just Netflix and Amazon Prime, but also Hulu and Apple. All these streaming entities have big dreams to produce not just rich content, but are also ready to spend billions to produce the shows. Obviously, the market has a lot of potential to have a lot many players, let’s wait and watch what happens on this front.