Star India is on a digital high. The company has injected over Rs 1,233 crore into its digital arm over the last six months which consists of streaming video platform Hotstar and Starsports.com. Apart from that, it has also won the digital rights for Indian Premier League (IPL) for the next five years for Rs 1,443 crore.
What is of prime importance here is the fact that IPL bidding process brought in a lot of surprise. Three years ago, Star India had won the IPL digital rights at Rs 100 crore a year, which it increased threefold this year.
First timer Facebook was the highest individual bidder – INR 3,900 crore. Airtel put a bid of INR 3,280 crore, while Reliance Jio offered INR 3,075.72 crore. On the other hand Times Internet put a bid if Rs 1,787.50 crore.
While Star India is the winner in the IPL round, it will be interesting to see who wins the fiction and non-fiction race as mobile carrier companies, social networking sites and mobile companies are keen to have a piece of digital entertainment pie.