SonyLIV launches maiden non-fiction English series

03 . Oct . 2017
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SonyLiv, which has been primarily streaming fiction shows, has entered the non-fiction arena with an English series titled House Proud. Co-created with Jossbox, it showcases six home owners from six different Indian cities in India, which will be assisted by an interior decorator and a designer.

This six-episode series of 8-12 minutes each will feature a range of house owners – from a bachelor to an old couple. The series is sponsored by Asian Paints wherein Curo Carte is the associate sponsor.

Apart from this SonyLiv also entered into a strategic partnership with e-commerce platform Snapdeal, which allows its users to get a free three-month subscription to the video on demand service.

Furthermore, Snapdeal has also signed a distribution partnership with Sony Liv, which will see the e-commerce major promote the Sony Liv platform.