SonyLiv, which has been primarily streaming fiction shows, has entered the non-fiction arena with an English series titled House Proud. Co-created with Jossbox, it showcases six home owners from six different Indian cities in India, which will be assisted by an interior decorator and a designer.
This six-episode series of 8-12 minutes each will feature a range of house owners – from a bachelor to an old couple. The series is sponsored by Asian Paints wherein Curo Carte is the associate sponsor.
Apart from this SonyLiv also entered into a strategic partnership with e-commerce platform Snapdeal, which allows its users to get a free three-month subscription to the video on demand service.