SonyLIV joins sports streaming in India with FIFA World Cup

11 . Jun . 2018
Reading Time: 2 minutes

The FIFA fever is just around the corner and broadcast media is getting ready for it in a big way. SonyLIV, the online arm of Sony has announced that it will stream the 32-nation tournament live. SonyLIV will also launch a short film about the passion that underlines football madness with the campaign #ScreamLoud.

The campaign film will have the concept of a sore throat – which almost all fans watching the games will have, after cheering their fans all through the tournament.

SPN will also have a star student panel for Football Extraa, which is the pre, mid and post-match live show for the FIFA World Cup, that will be telecast during the FIFA World Cup, starting from June 14th.  Part of the panel will be Bhaichung Bhutia, Luis Garcia, Lous Saha and David James, the former England goalkeeper.

Earlier, Uday Sodhi, the Digital Business Head at Sony Pictures Networks India, had revealed exclusively to TheDigitalHash that SonyLIV was getting into sports streaming.

“FIFA is one of the biggest sporting events in the World and the excitement from fans is palpable. While conceptualizing this film, we realised that visual humour and story-telling isn’t being used much in advertising and hence we created a light-hearted film. The story is filmed from the perspective of football die-hards who lose their voices while cheering for their favourite country. This campaign will connect with fans across India and unify them for the love of the game. all types of football fans can enjoy the game on their personal devices anywhere on SonyLIV.stated Abhishek Joshi – Head Marketing, Subscription and Content Licensing of Digital Business at Sony Pictures Network India (SPN)

“Working with SonyLIV on this campaign was a delight. With brands like them we always get an opportunity to create wonderful stories that are not only contextual but have a fun element to it. We have tried to bring alive the passion of fans for FIFA through this film.”  stated Paritosh Srivastava, Chief Operating Officer, Publicis Ambience

The concept of streaming sports is not new in India. Hotstar has already come up with a IPL special plan for their streaming services, which allowed sports fans a special plan that would give them exclusive access to the sports programming. Now, with Sony coming up with their sports specific programming, the streaming sports scene seems to be heating up.