SonyLIV, the online arm of Sony Entertainment will now launch The Q You, an OTT service that will provide some of the finest online only content to its suscribers. The Q India will be a service that provides a host of content like linear television networks, genre-based series, mobile apps, and even video on demand formats. The concept is created by industry leaders from companies like Lionsgate, MTV and CinemaNow.
Uday Sodhi, Business Head, Digital, Sony Pictures Network had this to say : “Young India forms a critical part of our audience and it’s imperative that our programming offering is in line with their consumption habits and programming preferences. Being a leading VOD platform in India , we understand our viewers’ needs and provide them with a wide array of content across sports, general entertainment, live TV channels, premium English shows, web originals and much more. We are incredibly excited to associate with ‘The Q India’ to bring the most disruptive online video trends to our programming line-up.”
Sunder Aaron, the General Manager of Co-Founder of the Q Foundation said, “Seeking out exciting premium digital content is second nature to Young India, but for a long time there has been a gap in the market for a youth orientated service that can be easily accessed alongside other programming, such as live sports. We launched The Q India to address this need, and in just a couple of years we are already available across broadcast TV and mobile reaching over 300 million viewers. We are thrilled that SonyLIV recognizes ‘The Q India’ as an important partner who can help them deliver an OTT service that remains relevant to Young Indians by providing them with the very best digital content from the region’s most talented influencers.“