Sheraton Hotels & Resorts, which is part of Marriott International, has tied up with Showtime for a nine-episode series titled Sheraton Hotels presents Beyond The Scenes with Showtime. This series that airs on Sheraton’s YouTube channel, offers a behind-the-scenes look at popular Showtime series such as Shameless, Billions and Homeland. Additional webisodes in the series will be released in 2018.
The recently-released first episode features Shanola Hampton from Showtime’s hit comedy Shameless, offering a sneak peek into what happens on set when the camera is off. This new campaign is an extension of Sheraton’s “Go Beyond” campaign that was launched earlier this year. Go Beyond focuses on employees’ background stories. The hotel chain and the network have come together for a ten-year partnership.