Ex-Balaji CEO Sameer Nair has joined Aditya Birla group’s production house – Applause Entertainment to make entertainment content for telecom operators and digital platforms such as Netflix, Amazon and Hotstar, reports suggest.
Furthermore, the group’s Chairman Kumar Mangalam Birla will invest Rs 300 crore approximately in his personal capacity in the production house in the first year of its operations. It is scheduled to make 15-20 shows across the drama, romance, crime and thriller genres, and it may occasionally produce movies. The content will be made in Hindi, Tamil and Telugu initially.
This appointment has grabbed eyeballs as under Sameer Balaji Telefilm’s video streaming app ALT Balaji, received 4.2 million downloads for the quarter ended June 2017, in comparison to 2 million downloads in the previous quarter.