There are few platforms that celebrate the unsung heroes. Going beyond that norm, is ‘Real Heroes’ – Salute Zindagi by Officer’s Choice Blue Snacks.
The series, presented by Allied Blenders and Distillers in association with Saregama, will bring out stories of real people who personify the value of righteousness in their deeds. One story will be rolled out every three weeks, and each story will be 5 minutes long.
Talking about this unique initiative, Ahmed Rahimtoola, Head of Marketing, Allied Blenders and Distillers, said, “Salute Zindagi is our effort at curating stories that bring to the fore heart-warming and inspiring stories of real heroes.”
From a security guard who has written 4000 heart-warming letters to the families of martyrs to a rickshawala who gives free rides in his well-equipped rickshaw, the series will feature extra-ordinary people, heroes in their own right. Kudos!