QYOU Media is growing its operations in India following the successful launch of QYOU India on Tata Sky, by adding a block of new content partnerships. It has now partnered with premium local content creators popular automotive channel – Power Drift; teller of culture stories from across the continent – 101 India; Arre – producer of web-series, documentaries, social experiments and podcasts; The Comic Wallah – a comedy platform under the FabForm network, and POPxo – the lifestyle platform geared toward young Indian women to boost programming line-up.
Rebranding as Q India, the company’s localized service recently also launched on Jio TV, India’s fastest growing mobile service with 168 million subscribers. Besides this the global media company that curates and packages premium ‘best-of-the-web’ video for multiscreen distribution, is also looking to add a new group of premium channel partners to its roster. Last year, it signed content partnerships with a number of entities that includes Pocket Aces and Culture Machine amongst others. As part of this expansion, QYOU India will streamline its brand identity to “Q India” or simply “The Q” as it builds into the premier destination for the very best original, digital content in India.
Curt Marvis, CEO and Co-Founder, QYOU Media said in a media interaction that India is a huge growth market with lots of young and upwardly mobile audiences hungry for new content and programs from their favorite service providers.