#SrikantKuchChupaRahaHai has been grabbing eyeballs all over digital media across platforms.
It all started with The Family Man lead – Srikant hiding little details across other Amazon Prime Video social accounts. On Twitter, a verified handle of the lead character @SrikantTFM started shooting out riddles and coded emojis to brands and influencers. This activity created a lot of curiosity with cricketers like Gautam Gambhir and Suryakumar Yadav, celebs like Shilpa Shetty, Preity Zinta, Zareen Khan, Siddhant Charturvedi, Aayush Sharma, journalists like Ayaz Menon and Faridoon Shahryar, brands like Fassos, Sony Music, Zee Studios, Zee Music Company, etc. engaging in a friendly banter with Srikant decoding his mysterious tweets.