Jayantilal Gada’s ‘PEN’ is a force to reckon with in the Bollywood film industry. Now, the industry behemoth has announced its foray into the streaming world. Popular Entertainment Network is also on the verge of setting up a production studio.
Also in the pipeline are digital apps that will promote Bollywood content. PEN is one of Bollywood’s biggest successful stories. What started out as a video library in 1984 today has some of the biggest names in Bollywood under their banner. PEN has a number of Bollywood projects underway – which include S3 with Sunny Deol, Total Dhamaal with Ajay Devgn and Aiya Re with Sidharth Malhotra.