Along with Ozee and Ditto TV, Zee will merge the digital media and entertainment business undertakings of Zee Digital Convergence. Zee is consolidating its digital businesses through various subsidiaries to derive business synergies. The Digital Hash had earlier reported that Zee will shift the entire content of its Zindagi channel to Ozee.
Also on the cards, is merging the online media business of India Webportal Private Ltd (which ran India.com and its affiliated websites). This move will reduce inter-company transactions and balances, and eliminate duplication in costs of administration and overheads costs reduction.
Prior to this, several other media companies too have opted to diversify its business, or merge its subsidiaries with the parent company. TV18 separated its businesses: into TV18 for mature TV businesses; and others into under Network18. HT Media did the opposite. The company transferred out the digital content business to HT Digital Streams Limited.