Ola has tied up with TV streaming app YuppTV to bring Live TV on its onboard entertainment system Ola Play for the cab riders. With this development, YuppTV’s will offer over 250 TV channels, including 20 news channels in 14 global languages to riders, customized on customer preferences and ride information like time, destination, and preferred language.
The Cab aggregator and transportation company already offers content of streaming services Eros Now, ALT Balaji, Apple Music, AIB, TVF, Audio Compass among others. Apart from that, music and video streaming from Apple Music, Sony LIV, Audio Compass and Fynd are also offered which can be controlled using the Ola app.
Currently, Ola Play is available in six cities Mumbai, Bengaluru, Delhi, Hyderabad, with Pune and Chennai being the latest additions, across 50,000 Ola cabs.