We have had jokes about them, but the fact remains that ads in online media have had an controversial existence. With their typical runtime of 15 seconds causing an outcry among netizens, Fox Networks Groups is looking at making ads that run for only six seconds. In a statement, David Levy, executive vice president of non linear revenue at Fox Networks Group said that they were looking at getting more efficient with consumer’s time and attention.
This is quite an interesting piece of news, especially weeks after Anushka Sharma starred in a Nivea Body Deodorizer that specifically spoke about this concept. Looks like the ad makers could predict this. You can watch the Anushka Sharma ad here: