The seeds have been sown, Netflix, after creating a whole new platform is now venturing into the theatre and with some great content. Netflix will have a limited release of three of their Original films before they are streamed on the platform. One of them is the Sandra Bullock starrer Birdbox. The other films are The Ballad of Buster Scruggs and Roma. The biggest name associated with this venture is Bird Box, which stars Sandra Bullock, John Malkovich and others.
With this, Netflix is making inroads into theaters, but it is not as dangerous as it seems. Films with unique content have had limited releases since decades, so it’s nothing more than a mini film festival. Secondly, the concept behind Netflix’s success has been a ‘first-finger-first-on-great-content’. With them running films in limited release, paying subscribers might turn grumblers – after all, they are the initial investors in this idea of getting great content first at their own comfort.