Marketing strategy of Netflix for its new series Disjointed seems to have worked pretty well. The streaming giant, who created 12 weed strains, sold $150,000 worth weed in 3 days to promote this comedy – roughly 430 ounces in weight.
These 12 weeds were sold at a pop-up event hosted by Alternative Herbal Health Services (AHHS) in Los Angeles’ West Hollywood district. This campaign was a collaboration of Netflix, AHHS and Carrot – a marketing firm.
Each of the twelve strains was paired with a popular original comedy created and streamed on the streaming service. While “Disjointed” had three different strains under its belt—the Omega Strain, Eve’s Bush, and Rutherford B. Haze—the rest of the shows were allotted one varietal each.
Here’s the allotment list:
Wet Hot American Summer: Ten Years Later (Camp Firewood)
Bojack Horseman (Prickly Muffin)
Arrested Development (Banana Stand Kush)
Grace And Frankie (Peyotea 73)
Lady Dynamite (Sassafrass OG)
Santa Clarita Diet (Baka Bile)
Orange Is The New Black (Poussey Riot)
Mystery Science Theater 3000: The Return (Moon 13)