GamechangingTactics: Netflix releases The Cloverfield Paradox, two hours after its first trailer

05 . Feb . 2018
Reading Time: 2 minutes

Okay, we are still trying to figure out what just happened. Without creating any suspense let us tell you Netflix has surprised us again and how.

On Sunday, in between the Super Bowl LII game the trailer of The Cloverfield Paradox was released. And within two hours of this trailer, the film was up for streaming on Netflix immediately after the Super Bowl game ended (can you even digest this!) Obviously, Netflix has taken the entire digital entertainment world by storm by this. Apart from this path breaking industry gimmick, but the film itself is said to be mindboggling.

Twitter is abuzz with raving reviews by digital audiences. What is special about this film is that it helps tie the previous two films of the franchise together, providing some sort of origin story for the mysterious happenings that occur in both Cloverfield and 10 Cloverfield Lane.

For the uninitiated, Cloverfield started as a 2008 American found footage monster horror film, directed by Matt Reeves, produced by J. J. Abrams and Bryan Burk, and written by Drew Goddard. It was then followed by 10 Cloverfield Lane in 2016. It was developed from a script titled The Cellar, but under production by Bad Robot, it was turned into a spiritual successor of Cloverfield.

What is so visionary about this move is that there was much speculation about the release of the third film in the franchise. Since 2017, the movie’s release was a much talked about event.  But earlier this year, it was revealed that the movie may not have a theatrical release since the producer Paramount was in talks with Netflix.

Taking a cue from this Netflix move, seems like other streaming services will have to be more innovative not just in terms of the content they provide, but also how they release it.