Streaming platform Netflix has partnered with Hathway Broadband, which will give access to Hathway’s eight lakh subscribers to the content on the streaming platform. The content will be available on Hathway’s set top box. The subscribers will also be able to pay for Netflix subscription along with their Hathway bill.
In contrast to Hathway’s eight lakh subscribers, Netflix has over 130 million subscribers in over 190 countries. As per this partnership, the subscribers will get a Netflix button on their Hathway remote thus giving the users direct access to Netflix’s content. The set top box will have high speed, fibre to home monthly plans. Talking about this development, Tony Zameczkowski, Vice President Business Development for Netflix Asia, said that the company is excited to be partnering with Hathway Broadband.
Hathway’s Managing Director, Rajan Gupta said in a media statement that in today’s day and age, customers are looking for at internet entertainment services like Netflix to access high quality, well produced entertainment.