The streaming giant Netflix is definitely doing something that is making everyone take notice of it. Netflix knows how to market its content throughout different platforms which can be considered at par with film marketing. Be it hoardings, TV advertisement, newspapers advertisement, even metro hoardings or just any other medium, Netflix is definitely making all the right noises as far as marketing is concerned. Netflix beats its rival streaming channels not just in India but across the globe when it comes to speaking about its content – be it web series or films. One of the best examples of Netflix’s strategy is that everyone knew about Lust Stories streaming on the platform. Not just newspapers and its own platform, Netflix also utilized the service of television.
The streaming service has a new web series on its platform Sacred Games, which is Netflix’s first ever Indian web original. It stars Radhika Apte, Nawazuddin Siddiqui and Saif Ali Khan and is based on a book by the same name written by Vikram Chandra. Netflix describes the series like this: A link in their pasts leads an honest cop to a fugitive gang boss, whose cryptic warning spurs the officer on a quest to save Mumbai from cataclysm.
For the series, Netflix has left no stone unturned. It has adopted an extensive and blitzkrieg marketing strategy. For Out of Home advertising itself, Netflix is reportedly spending over 5-6 crores. And if one was to consider the other channels that the streaming service is employing to market the series, The entire budget for Sacred Games’ marketing must be huge.
To add to this, the series is touted as the new Narcos (the story of drug lord Pablo Escobar) for the streaming service. The first Indian Original series, which is of eight parts, is directed by Anurag Kashyap and Vikramaditya Motwane.
As Netflix changes the marketing game, hopefully others in the business will take notice of it soon.