The different streaming services available may be seen as competitors, but they might not actually be competing for the same set of viewers.
A report from Hub Entertainment Research has revealed that Netflix, Amazon Prime and Hulu are serving different purposes for the digital audiences. The revelations are positive surprises for the streaming services. Netflix, well-known for its big-spends to commission Netflix Originals, is thankfully used to watch original series. (Its CEO, Reed Hastings must be a happy man knowing this). Whenever audiences sign into Netflix; they spend about 37% of the time audiences watching Netflix Original series.
Amazon Prime, on the other, is known for aggregating movies and titles and that is exactly what the audiences use it for – to watch movies. Every Amazon Prime user spent 39% of time watching movies. Hulu, meanwhile, is used to stream shows from other networks. 54% of the audiences watched series of other networks. TheDigitalHash.com has already reported about how the three streaming services mentioned above were awarded at the recent Golden Globe Awards for their originals. Amazon’s The Marvelous Mrs. Maisel won the award for “Best Television Series — Musical or Comedy”.
Hulu’s The Handmaid’s Tale won for Best Television Series — Drama and also Best Dramatic Performance in a TV series won by Elizabeth Moss. Netflix went home with the Best Performance by an Actor in a Television Series — Musical or Comedy award given to Aziz Ansari for Master of None.
The survey sampled the streaming habits of 1,800 US consumers who watched at least 5 hours of TV per week during the month of December to know their entertainment habits.