Netflix is gearing up to take Indian digital audiences by storm. The video streaming service has announced two news web series – Selection Day, based on Aravind Adiga’s novel by the same name; and ‘Again’ a novel by Quantico and Justified fame writer Marisha Mukerjee. The Digital Hash has already reported that Netflix is also adapting Vikram Chandra’s Sacred Games into a series starring Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte.
Selection Day is a coming-of-age story of cricket and corruption, exploring the glory and rivalry in Mumbai. It will be produced in partnership with Seven Stories. Anand Tucker, CEO, Seven Stories, said in an interaction, that the digital medium is a new chapter in the age of global storytelling.
Netflix’s second original – Again, will be a supernatural detective series, set in New Delhi. The plot will be led by a female homicide detective, who must put her career and life on the line when a recent murder connects to closed cases from her past, proving she has a serial killer to catch.
Erik Barmack, VP, International Originals, Netflix, said in an interaction that these projects have specifically local subjects, with a global appeal.
With this announcement, it’s raining web-series for Indian digital audiences. Amazon has already come out with its first Indian original series Inside Edge and announced a further investment of $100-125 million for the market. Furthermore, 4-5 more series will be launched this year in Hindi and English.
Another rival, ALT Balaji – which recently sold 24.9% stake to Reliance Industries – will increase its series line-up from 8 to 32 this year itself.
It seems like India has finally become ‘the destination’ for digital giants across the globe.