MX Player acquires content rights to America’s longest and the most popular Telenovela ever – The Bold and the Beautiful!

06 . Sep . 2019
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  • The iconic television show ‘The Bold and the Beautiful’ will now run on MX Player as part of its content acquisition deal

Since their inception in February, MX Player has been offering in-demand content to audiences in the country. And now stepping up efforts to serve English speaking viewers across the country, the world’s largest local video player and India’s leading streaming platform has acquired rights to feature one of the most popular and longest running TV show in America – ‘The Bold and the Beautiful’.

As part of its content acquisition deal with BBL Distribution, the show that is watched by around 35 million viewers in over 100 countries will now feature on MX Player, making the platform the first and the only one to host the show.

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Running for over 32 years, The Bold and the Beautiful has made history around the world and is now in India for audiences to binge watch at their convenience on MX Player. The show has completed over 8000 episodes and has remained relevant to its fans and viewers even today. Portraying the lives of the Forrester family and their fashion house, Forrester Creations, it delves into the life of the wealthy family and how love affairs, scandals, and betrayals affect each of the family members and their relationships with each other.