YouTube is once again changing the way YouTubers will make money off their videos on the streaming channel. Effective immediately, content creators will need at least 4000 hours of overall watch time and at least 1000 subscribers to be able to implement advertisements in their videos.
This is YouTube ensuring that only awesome content thrives on their platform. Earlier, YouTube allowed anyone who had 10,000 public views to implement advertisements on their videos. That decision had alienated several up and coming YouTubers and was criticised by content creators.
However, this will most certainly throttle new and upcoming content producers from going the YouTube way. Clocking 4000 hours is a task and will only make it difficult for newbies to become profitable. On the other hand, other streaming platforms like Amazon Prime and even homegrown ones like ALTBalaji, Pocket Films, etc are in the market for outright buying content and putting it on their platform. While Pocket Films still relies on YouTube to gain traction and revenue, others like ALTBalaji have their own platforms.
Currently, Facebook looks like a lucrative deal for new and upcoming content producers. Backed with their strong social network, Facebook now allows ads in the videos. So, this is just another volley in the battle for digital streaming victory, it remains to be seen if YouTube has shot itself in the foot.