The controversial film Lipstick Under My Burkha by Alankrita Shrivastava has become the most watched Bollywood title on streaming service Amazon Prime Video since the platform’s India launch in December last year.
The company said that close to 40% of its active customers have already watched the film in the last three weeks from 15 August, when the film released on Amazon Prime Video.
Amazon released the title on its platform within less than a month of its theatrical release and the film was the best performing Bollywood title in initial two weeks.
Lipstick Under My Burkha explores female desire, in all its forms. It stars Ratna Pathak Shah, Konkona Sensharma, Aahana Kumra and Plabita Borthakur.
This news will definitely make Amazon Prime Video India grin from ear to ear. It is aggressively tying up with leading Bollywood production houses for film titles such as YRF Films, Dharma Productions, T-Series, etc. The most prominent addition to the list being Sanjay Leela Bhansali’s upcoming romantic period drama Padmavati, starring Deepika Padukone, Ranveer Singh and Shahid Kapoor.