With so many mainstream names coming into the digital phase, it was only a matter of time that Karan Johar would. The ace director announced his Digital Entertainment arm, Dhramatic Entertainment with a Twitter post. In the post, Karan announced that Apoorva Mehta, the CEO of Dharma will look after Dharmatic as well. Aneesha Baig will be handing nonfiction content for Dhramatic. It is not clear whether Dhramatic will only be a content producing company or whether it will be a streaming platform as well.
Watch the tweet here:
— Karan Johar (@karanjohar) November 28, 2018
Earlier, Ekta Kapoor launched the streaming channel, ALTBalaji, which has gone on to come head to head with the biggest names in streaming right now. ALTBalaji has also given some interesting content like The Test Case, Bose: Dead/Alive and the current Broken but Beautiful starring Vikrant Massey