Streaming giant Netflix hit its peak in India, in 2016, when it began exclusively streaming Disney content, like Marvel’s Daredevil, Jessica Jones, Luke Cage. In 2017, it had the winner Iron Fist in its hands. The Netflix-Disney deal was highly lucrative for both companies and should have gone on… and on… and on.
But looks like that will not be the case. According to various trade magazines, during a conference call between Netflix and Disney CCO Ted Sarandos, when asked about whether there would be a continuation and renewal of the agreement, he did not give a concrete answer, putting the answer off for the future.
Things do not look good for the agreement. ‘Dr. Strange’ and ‘Rogue One: A Star Wars Story’ which released in 2016, have yet not found their way onto the Big Red and Black Streaming service.
Keeping in mind that Disney has bought a stake in BAMTech, a digital media company that has other Over-the-Top clients like WWE Network, HBO Now and others. It has put around a billion dollars and has options to own the company in the future.
For Disney, the path ahead seems clear, for Netflix, not so much.