Unlike the global trends, Indians like to download web entertainment content, as per Todd Yellin, vice-president of product innovation, Netflix.
He revealed that Netflix Originals like Stranger Things and Narcos do very well in India. Indian streamers, Todd stated, love entertainment more than their USA counterparts. He said this in an interview with Mint.
In a bid to understand the demand from this market, the streaming giant has hired many Indians in its California office. Furthermore, he also said that mobile, laptop viewing is higher in India than globally.
The demand for online entertainment is said to increase from the Indian market with technological advancements. And Netflix is gearing up on investing of technology.
What we are waiting for is the first Indian Netflix original Sacred Games. We have also written about the streaming giant releasing 4-5 series in the next 6 months, which will also include Selection Day and Again.