Hotstar is an Indian app that’s been around for a while – but hogging the limelight have been Netflix, Amazon and ALTBalaji to an extent. Hotstar amped up their presence during the Cricket World Cup and then the launch of Game of Thrones, but that buzz died down early.
However, Hotstar have tied up with Airtel to ensure that their content will always remain on the streaming screens. Hotstar content will now be available to Airtel users free of cost – that includes around 350 plus live channels and over 10000 popular movies and shows India and abroad. The Airtel TV app is free for Airtel Prepaid and Postpaid customers till June 2018. Airtel has signed up with several content providers, like Amazon Prime, Eros Now and SonyLIV.
This is great news for sports and cricket fans who don’t have access to a tv or a satellite connection – they no longer need to sign up for Hotstar to watch their favourite cricket matches.
This could be the way to go ahead for home-grown content producers and content providers. Earlier, ALTBalaji signed a deal with Reliance Jio, which would provide Jio users with ALTBalaji content for free, including the horrex web series Ragini MMS Returns and several blockbuster films and series. Such deals are good news for audiences actually, once the content producers know that money is coming in, they get more freedom to create cutting edge content.