Hotstar dives into original content, signs up Bollywood Biggies

15 . Jan . 2019
Reading Time: 1 minute
  • Hotstar creates the biggest ever line-up of Bollywood biggies for streaming content

Hotstar has been around in the streaming scene since a while. It provides sports broadcasts and the ability to stream foreign web series. Till date, the biggest brand they had on their platform was Game of Thrones, but all that will change with the launch of Hotstar Specials.

Hotstar Specials is the umbrella term for several exclusive shows that will stream on the platform. Hotstar has signed up directors like Neeraj Pandey, Kabir Khan, Nikkhil Advani, Ram Madhvani, Venkat Prabhu, Sudhir Mishra, Tigmanshu Dhulia, Nagesh Kukunoor, Mahesh Manjrekar, Vishal Furia, Rohan Sippy, Debbie Rao and Sharad Devarajan.

The contract will include exclusive web series as well as movies and sports programmes that are licenced by the parent company.

At least some of the names have an exposure to the world of streaming. Tigmanshu Dhulia was last seen in the Zee5 Original Rangbaaz, while Mahesh Manjrekar was seen in the Netflix Original webseries Selection Day. Nagesh Kukunoor was earlier attached to the ALTBalaji Original The Test Case, but he dropped out of the project due to reasons unknown.

Also Read | Netflix Original webseries Selection Day, Review 

With this, the already cluttered streaming platform scene in India becomes more cluttered. Currently, Indian audiences are hooked to either Netflix or Amazon Prime, with ALTBalaji coming up as the third option. With Hotstar joining the fray, the customer will definitely be treated as royalty in the coming time.