Online fashion brand Flipkart has launched a five part fashion web series titled India Ka Fashion Capital, and is hosted by Ira Dubey. In each of the episode, Ira visits a new city – namely Mumbai, Delhi, Kolkata, Chennai and Bengaluru as each city has its own fashion sense.
The very first episode of the series covered the fashion sense of Mumbai. Host Ira travels to the bylanes of Bandra, which can cater to anyone from South Mumbai to the suburbs. She starts the episode by visiting one of the oldest shoe store, Sole to Soul, in Bandra. The owner of the shop Zahir Jaffer talks about the leather business the family has been involved with for generations.
Apart from that, Ira also visits the multi-designer store Aza and meets with Devangi Parekh, Director, Aza Fashion, wherein she talks about how fashion is cyclical and whatever is currently in trend will come back again later.
Watch the first episode here: