Rajshri Marathi will launch the trailer of its first fiction web series on May 27. The first posters of the series will launch on May 25.
Our sources say, “It is a show about 2 friends meeting at different locations and talking about weird but very relatable incidents that happen in their lives. It is a comedy show.”
Rajshri is the latest iconic brand to make its presence felt in the digital market. It was one of the first companies to put up their films on YouTube via the Rajshri YouTube channel. It also has several regional YouTube channels, and some web only shows. It is interesting to see the traditional brands coming onto the digital platform with newer and better content.
YouTube has helped these content producers by giving them a platform that was based on cutting edge technology. It remains to be seen whether the home-grown channels will ever beat their foreign counterparts like Netflix and Amazon Prime.