Netflix may be having an ambitious plan chalked out for the year 2018 globally, but Eros Now -the digital platform of Eros International – is keeping no stone unturned to bring in original content to its subscribers.
In a media interaction, Rishika Lulla Singh, CEO, Eros Digital, revealed that the company is investing as much as $50 million on originals. While the content will be a notch higher than what is already available on TV, the experience will be at par with cinematic richness.
The other big development from Eros now is that more than 10 Originals will go live in 2018 starting from second quarter. The duration of these ventures will be between 22 to 45 minutes an episode. The plan is to release two Originals every month.
As of September 2017, Eros Now had rights to over 10,000 films, and 250,000 music tracks from 13 different labels. Eros Now’s over-the-top (OTT) platform has reached 80 million registered users and five million paying subscribers worldwide as of 31 December 2017, over 150 per cent growth, up from two million for the same period last year.
It is expected to grow up to 6-8 million paid subscribers by March 18. And by the same period next year, Eros Now is targeting to increase its subscriber base to 12-14 million by March 2019.
Eros Now has partnered with leading players worldwide to expand its offerings, including Amazon Channels across the US and UK, Roku in the United States, Canada and UK and T-Mobile in the United States. The Company most recently partnered with LG for its Smart TVs worldwide.
It has tie-ups with several telecom players, namely Reliance Jio, Bharti Airtel, Idea Cellular, Vodafone and others. Just recently, it renewed its platform integration partnership with Reliance Industries Limited.