Ekta Kapoor’s ALT Balaji has created a slew of Indian content via its channel. The channel and the YouTube channel have something for everyone. More importantly, ALT Balaji has a show, Romil and Jugal, that’s basically the love story of a homosexual couple in Mumbai.
In a marketing masterstroke, the channel held a special screening for the LGBTQ community and present were the cast of the series. The screening was held in collaboration with Yaariyan, the LGBTiQ youth group.
Present at the screening were the crew of the series, Manraj Singh, Rajeev Siddhartha, and Nupur Asthana and others.