Is Ekta Kapoor going the old Balaji way with ALTBalaji?

20 . Jul . 2017
Reading Time: 1 minute

If you ever thought how Ekta Kapoor’s Balaji Telefilms became such a big thing in the nineties, there’s the secret – Star TV had a stake in Balaji Telefilms for the longest of times. Basically, with that stake, Star TV created an inhouse production house for their Indian arm. That’s a success story that’s a benchmark for media today.

Now, there’s speculation that Ekta is planning the same with the digital arm of Balaji, ALTBalaji. There are heavy rumours that Ekta Kapoor is looking to sell a stake to Reliance and Zee. Both these companies are ramping up their streaming scene. Reliance has its Reliance Jio, that’s giving out free mobile internet connectivity.

ALTBalaji has already begun offloading some of the monies that it has invested with strategic tieups with streaming platforms – these collaborations obviously translate into money for ALTBalaji.

Meanwhile, ALTBalaji is going great guns at the stock market. The stock gained over 26 percent in the past one month, while its three-day gain stood at 12 percent.