SVF has launched a unique social media campaign for to promote its upcoming Original Web Series, an adult-comedy Dupur Thakurpo to stream on Hoichoi. #ChooseYourThakurpo for #UmaBoudi asks people to pick the most deserving Thakurpo (brother-in-law in Bengali) for the new Boudi (Bhabhi) in town.
This campaign is live on Twitter, Facebook and Instagram; and highlights the personalities of Thakurpos from the show, asking users to choose one of them who is most deserving of the newly arrived Uma Boudi’s affection.
In all, there are the six Thakurpos seeking Uma Boudi’s attention:
- CD – Chitrobhanu Dutta, who wants to be Quentin Tarantino, but has only some B-grade music videos as accomplishments
- Choco – Kajol Chakraborty is a physiotherapist who utilises his profession to fulfil his dark fantasies
- Kinky – Kinkar Sanyal has a secret import business of women’s undergarments and fantasizes about women in lingerie
- Shomes – Aniruddha Shome thinks of himself as every Bengali’s Byomkesh Bakshi and every Englishman’s Sherlock Holmes, and is always suspicious)
- Phantom – Ashrafi is a cricketer from Bihar, who orders lassi in a pub
- MTV – Moral Tanu Bhaduri is an ambitious singer who unfortunately gets no producer.