Digital media revenues for Shemaroo, at Rs 34.2 crores for the quarter ended September 2017 (Q2FY18), are up 42.5% from 24 crores in Q2-FY17.
What may have been a dampener for Shemaroo’s revenue must have been YouTube’s Adpocalypse – the demonetization of content on the platform.
Shemaroo clocked 400 million monthly views on YouTube by September end this year, which is a rise from 350 million at the end of June. Apart from that its primary Youtube channel ShemarooENT, is said to have crossed 2 billion cumulative views.
Recently, Shemaroo entered into a catalogue deal with digital content platform Spuul. According to it, Spuul will offer 100 movies from Shemaroo like Anand, Masoom, Chupke Chupke, Jaane Bhi Do Yaaro, Jab We Met, and many others.